A woman sitting outdoors on a woven chair, looking at her smartphone, wearing a grey sweatshirt and a wristwatch with a round face.

This didn’t happen by accident!

Every choice was intentional. Yes, even that one.

Hello, I’m Fatima. Welcome to my page

Explore my work

Design leader. Art and technology enthusiast. Critical thinker. Occasional illustrator. Always fun to work with. I like solving hard problems, building things that scale, and keeping the process human along the way.

A woman with dark, curly hair wearing a navy blazer and white blouse, with sunglasses resting on her head, standing in a professional setting with a blurred background.

Get to know me!

I am Fatima, an award-winning product designer with 14+ years of experience creating thoughtful, scalable products used by millions. I lead and mentor teams, partner closely with product and engineering, and drive work from concept to launch.

I believe great design is human, intentional, and outcome-driven—creating clarity, trust, and lasting connections between people and products.

Resume

  • "Fatima is a fantastic colleague: always willing to help, support, and share her knowledge and skills. She's someone everyone loves working with."

    Paul Hong - VP of Product Design

  • "Fatima is creative, rapid, and strict with her design execution. She’s sensitive to the needs of all stakeholders BU’s - and what’s created is complaint and delightful."

    Peter Thuener - Design Manager

  • "Fatima fostered an environment of trust grounded in respect for the people doing the work day in and day out."

    Bradly Zavakos - Staff Product Designer

  • "Fatima is a thoughtful, people-centered leader who approaches her work with care and intention.""

    Jessi Shaver - Staff Product Designer

Explore My Work

  • 01

    University - Guided Learning Studio

    Guided Learning Studio transform learning from passive consumption into active practice.

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  • Colorful profile cards with photos of diverse people and various titles like 'Support Specialist,' 'Implementer,' 'Change Adoption,' and 'Application Developer,' along with their join dates.

    University Replatforming

    ServiceNow University reflects a strategic focus on empowering users to work effectively with ServiceNow.

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  • Vibe Coding - Developer Portal

    Developer Portal - Vibe Coding

    Vibe coding emphasizes flow and clarity, allowing developers to learn, build, and test—all in one place.

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  • Laptop displaying analytics dashboard with graphs, charts, and statistics on a reflective black table, with a modern interior background.

    QuickBooks - Auto Categorize Transactions

    Auto-Categorize is a cross-platform feature that uses Machine Learning and AI to auto-categorize expenses.

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  • Colorful uniquely shaped apartment building with yellow and white walls, red window frames, and a blue sky background.

    Project Lov3> - Personal

    This product is a connected, social listening device designed to share music—and emotion—in real time.

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